GMAC：2026年未来学生调查报告（英文版）

The GMAC Prospective Students Survey – 2026 report reveals that GME candidates are redefining where they want to study, what they expect to learn, and how they evaluate return on investment (ROI). Today, candidates view business school less as a vehicle for career pivoting and more as a pathway to durable skills, clear ROI, and specific career outcomes. At the same time, the trigger to apply is more socially influenced than ever before, with input from parents, professors, and friends increas