Spate：2026年健康经济洞察报告-五大全球消费趋势（英文版）

Social Media is about consumers'aspirations. Consumers are building thepersona of who they want to be, notnecessarily reflecting their actualbehaviour.Search, a "digitaltruth serum,"reveals anhonest picture of consumer desires. Peoplewill search something they may not becomfortable asking their mother or bestfriend.According to a correlative study,search is a strong indicator of future sales.