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First, our platformretrieves all the relevant online consumer conversations surrounding a category; in this example, 14+ million US Beer and Cider conversations between Sep2021 – Sep 2023. AI language models help us analyze this data and isolate a...
We analyze what consumers are actively talking about online to fuel Insights and Innovation for some of the world’s leading consumer goods brands. In this report we are exploring the future drivers and trends in the UK Cosmetics category . The ins...
Social listening tools like Brandwatch or Talkwalker help marketers identify audiences and influencers while powering short-term digital and media activity. But so far, social data hasn't been utilized against higher-level consumer intellige...
Hello, we're Black Swan, and we fuel smarter CPG Insights and Innovation programs through our consumer intelligence platform. In this report we're exploring the key battlegrounds between the Vitamins, Minerals & Supplements (VMS) categ...
Hello, we're Black Swan, and we fuel smarter M E A L S CPG insights and innovation programs through our consumer intelligence platform. In this report we are going to explore the battle between price and value in the food and beverages categor...
We're Black Swan Data – a technology company that applies AI to millions of social media conversations to deliver best-in-class consumer intelligence. This report leverages tens of millions of publicly available conversations to help brands un...
Hello, we're Black Swan, and we fuel smarter CPG Innovation programs through our consumer intelligence platform. In this report we're exploring The Future of Skincare in the US market. The insights inside do not come from surveys or focus ...
The energy drinks market is growing, growing and growing. US consumers spent $23.5 billion on this category in 2022, and that's predicted to soar to $47.7 billion by 2030. So what's behind this surge? And how can brands move to ride this w...