Marin：2016年Q2网络广告各指标调查（英文版）

Introduction The first quarter of the year saw a return to normalcy after the Q4 2015 shopping season. Indeed, Q1 2016 was a chance to reset and readjust for the new year. We looked at the Marin Global Online Advertising Index to see how the first quarter of 2016 shaped up for advertisers and to understand device and platform performance. Methodology We sampled the Marin Global Online Advertising Index, which looks at over $7.8 billion worth of spend in the Marin platform. The Index primarily co