ANA&NewtonX：2026年度自信型B2B营销从业者研究报告：顶尖营销负责人如何实现财务价值（英文版）

B2B marketing is being asked to carry more weight than at any point in recent memory — and it is being scrutinized more closely than ever before. The macro environment has made that inevitable. Capital is tighter. Buying cycles are longer. Artificial intelligence (AI) is reshaping how buyers research, evaluate, and decide — often before a human seller enters the picture. At the same time, finance leaders now exert a level of influence over marketing investment that few CMOs would have anticip