BCG波士顿咨询：2025年驾驭之外：豪华汽车生态系统的未来报告（英文版）

Our findings indicate that, while buyers remain enthusiastic about purchasing a luxury or exotic automobile, preferences are changing across the multiple stages of the customer journey—from awareness to servicing. (See Exhibit 1.) Generational shifts and the rise of digital are having a particularly profound impact on the market, as we explore in more detail below. These changes go hand-in-hand with the rapid evolution of the luxury automobile experience beyond the vehicle to a broade