IQVIA艾昆纬：2024年议长局基准报告（英文版）

Speaker bureau programs, one of the most effective channels for life sciences companies to educate healthcare providers (HCPs) on a product or disease state, demonstrate therapeutic benefits, and increase positive patient outcomes, are settling into new patterns in a post-pandemic world. For the decade before COVID-19, even though the technology was available, many companies did not invest heavily or at all in virtual meetings. This decision was based on lower virtual engagement levels than with