奥美：2017 The March Of The Machines（英文版）

Welcome to Ogilvy PR Futures #2. This year we’ve captured 15 trends and insights that we think will fundamentally impact marketing communications now and into the future. We are seeing more and more traction on how algorithms, machine learning, robots, virtual personal assistants, artificial learning and new digital mediums such as virtual reality are profoundly changing our industry. In fact it is more than a change, it is a revolution, and it is going to be more impactful than the internet and