MMA：2026年现代游戏营销手册（英文版）

This playbook translates six primary-source webinars into a single applied framework. No research team required: just a planning cycle and a willingness to act on better information. WHO SHOULD READ THIS CMOs and brand marketers planning occasion-based campaigns Retail media and performance teams with first-party data Creative leads evaluating AI production tooling Anyone building or refining a 2026+ gaming strategy