Wipfli ：2025年美国信用合作社状况研究报告（英文版）

Personalized attention and friendly service. Tailored financial education. Competitive rates. None of this is new ground for credit unions. But today, credit unions are competing on a larger playing field — and customer experience is a leading priority for nearly every type and size of financial institution. How do credit unions plan to win and retain members in this new landscape? Wipfli surveyed 106 C-level executives at credit unions across the U.S. to find out. Our fourth annual “State of