电通Dentsu：2025年数字广告报告（英文版）

The Indian advertising industry is projected to grow at 6.5%, reaching a market size of Rs 1,07,664 crore in 2025. Growth is d projected to accelerate in 2026, with the rate increasing to 7.2%, driving the market size to Rs 1,15,460 crore by year-end. Digital media continues to lead the transformation with a CAGR of 19.09%, reflecting significant investments in online platforms. Key growth drivers include increased spending on reality shows, sports content across TV and OTT platforms, and lar