Totem：2025年亚洲网红营销研究报告（英文版）

Influencers continue to be a mainstay of the Asia marketing playbook. And in the current context where brands are looking to drive gains through social commerce, boost DTC with private traffic and become more cost effective (eg. cutting agency, production and media budgets), influencers will be viewed as ‘silver bullets’ capable of achieving multiple goals concurrently. Whether the influencer is being asked to help convert a sale or produce a brand video, there is a unique efficiency that