毕马威：2025年超越零售：AI时代的零售重塑报告（英文版）

In the dynamic landscape of retail, artificial intelligence (AI) is emerging as a transformative force, revolutionising how businesses operate and interact with their customers. From chatbots that offer personalised recommendations to advanced inventory management systems that optimise stock levels, AI is enabling retailers to enhance efficiency and deliver tailored experiences. These innovations are not merely incremental improvements; they are redefining the very fabric of the retail