电通：2026年中国媒体景观报告-从控制到赋能（英文版）

Growth steady, grounding confidenceplatform to underpin consumer confidence.GDP normalizing between 4.2-4.8% growth, creating a stableMaterial to emotional consumptionCareers and consumption increasingly driven by personalinterest and emotional needs, across city tiers.Empowered choicesThe "social clock" is reset as consumers slow down and exploredeeper meaning.Sliver generation moves to experientialconsumption, and youth culture moves to mainstream appeal.