TURTL：2030年基于账户的营销 （ABM）策略手册（英文版）

When ABM first hit the marketing scene, it seemedlike magic. Unheard-of ROl, revenue results nobodythought possible. And it wasn't a one-off successstory, Teams far and wide experienced its wonders,making it a mainstay in marketing strategies.So far, so good, Right? Not quite, Because whileABM has matured, the success playbook hasgotten old and tattered,The reality of running it in 2025 feels less likea dream come true - and more like being thrownaround in a tornado, Precarious budgets. S