LICENSEGLOBAL：2025年全球顶级品牌授权代理商报告（英文版）

THE BUSINESS MODEL of brand licensing demands cohesive and symbiotic partnerships. Brand licensing agents strategically guide brands into new markets through their vast licensee networks, fostering authentic partnerships to build engagement across numerous channels. These relationships keep global IPs fresh and expansive, broadening connections between the brand and consumers. Finding the correct partners to bring an IP to life through a consumer product is a job all on its own, and that’s wh