Pureprofile：2026年澳大利亚文化与教育景点报告（英文版）

There is a clear interest among Australians in attending cultural and educational attractions, with Millennials and families reporting the highest levels of personal relevance. Australians prioritise leisure time that allows them to feel relaxed (80%) and have fun with others (79%). While learning and feeling inspired are also valued (65%/66%), the social and emotional "fun" factor remains the primary draw