Adobe：2026年绩效营销现状报告-是时候重塑战略增长了（英文版）

For the inaugural The State of Performance Marketing report, MMA Global surveyed more than 380 senior marketers across North America, EMEA, and JAPAC. The findings bring into sharp focus a longstanding duality at the heart of modern marketing: the need to balance short-term spending with longterm growth outcomes. Performance marketing was once defined by speed and automation. Now, it’s a precision-driven growth strategy that ties marketing investment directly to measurable business outcomes.