Totem：2025年日本网红营销研究报告（英文版）

which are centered around more basic channels, while others embrace a wide range of activities and mix those activities in novel, innovative ways. The varying levels of enthusiasm in the region are a result of; (1)consumer habits, routines and culture, (2)sophistication of marketing tactics, and (3)the channels available per market. TikTok is a major driver of enthusiasm at a country/market level. In markets where TikTok is established and fully functional (has “shops”), enthusiasm is hig