GWI：2025年全球消费金融趋势报告：代际行为变迁下的客户留存策略（英文版）

The financial landscape is evolving rapidly, shaped by global economic turmoil, technological advancements (did someone say AI?), and shifting consumer expectations. New payment providers and digital banks are also changing how consumers swipe, spend, and save, making it even more challenging for financial institutions to keep tabs on consumers’ wants and needs. We’re here to dig into some of the key trends in consumer finance, including how age impacts financial optimism, why more consumers