德勤：2026年返校季消费调查报告：重塑消费价值等式（英文版）

In our 19th annual Back-to-School (BTS) Survey,families are approaching the season with the samedisciplined caution that has defined the post-pandemic years. Expected spending per child holdsflat at $557, with an estimated BTS market of $30.4billion.1 Inflation reached 4.2% in May,2 and consumersentiment remains weak: 57% expect the economy toworsen in the year ahead, the highest level reported inthe survey since 2020. Parents are, however, taking itin stride, as value-seeking has become thei