BCG波士顿咨询：2025年首席营销官如何在大流行中扩展生成式AI报告（英文版）

AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets. According to our annual global survey of 200 CMOs, conducted in April and May, an abundance of successful pilots and a constant stream of new tools have inspired marketers to accelerate their ambitious investment plans for AI and GenAI.