Pixalate：2023年Q4全球移动应用无效流量（IVT）基准报告（英文版）

Pixalate’s Mobile App Invalid Traffic (IVT) & Ad Fraud Benchmarks Report highlights the current state of IVT and ad fraud for stakeholders in programmatic advertising. Pixalate's data science team’s research is based on an analysis of 35+ billion open programmatic mobile in-app ad impressions in Q4 2023. The research found that IVT rates on mobile apps were 21% in Q4 2023, which is a decrease from the same period in the previous year (25%). The research further reveals that IVT rates