Infillion：2024年移动广告指南报告101（英文版）

Therefore, third party digital tools have been developed to help advertisers and publisherseffectively negotiate the purchase and placement of digital ads.Ad networks, third party technology companies, arose to gather ad space supply frompublishers and organize it in a way that helps advertisers connect with the various kinds ofwebsites available.DSPs (demand-side platforms) and SSPs (supply-side platforms), another set of digitaltools, arose to help advertisers and publishers better optimize