BCG波士顿咨询＆Meta：2026年消息时代引领之道：以AI优势变革印度尼西亚客户互动研究报告（英文版）

AI-enabled business messaging is defining the new standard for customer engagement, becoming foundational infrastructure in scaling growth and deepening customer relationships. AI is enabling new ways to engage—redefining customer expectations toward more personalized, autonomous, and end-to-end conversational experiences. In response, business leaders are meeting customers where they are by shifting away from legacy channels and building capabilities in future-proof, AI-ready rich messaging1