普华永道：2026年Alpha世代调查报告：最年轻的首席影响官（英文版）

This generation spent their earliest years during the pandemic—going to school on screens and spending more time with family than friends. During that time, tech devices became a sort of crisis-management tool for many parents. Access started early, even for toddlers, and adoption stuck as those same kids became tweens. Among 7- to 9-year-olds today, 46% already own their own smartphone; by 13–14, it’s 89%. Tablet ownership starts at 71% and then flattens, likely as teens migrate to phones. A