毕马威&EEMA：2026年印度活动与体验行业社会经济影响研究报告（英文版）

India's events and experiences economy sitsacross several large, economically distinctecosystems that are not measured on a commonbasis - Meetings, Incentives, Conferences, andExhibitions (MICE), organised event production,broad household consumption around weddings,and the commercial sports and media economy.In this context, rather than forcing these into asingle national market-size figure, this reportmeasures the sector's economic contributiondirectly, using a Direct-Indirect-Induc