Wavestone：2023年客户价值竞争白皮书：5个具体步骤迈向生命科学新时代（第一版）（英文版）

‘Customer Value’ is known to be the new competitive battleground for life science companies with good cause. Unsustainable growth in healthcare costs along with development of expensive new medicines, increasingly for use in specialist and rare diseases, means life science companies need to develop a greater return for the significant investment healthcare makes in them. The most common way of addressing this challenge is to optimise the price and positioning of product portfolios, but as hea