康卡斯特：2026年广告行业研究报告：面向现代电视广告商的实操性投放建议（英文版）

The TV advertising space shows no sign of slowing down. As audiences seamlessly move between screens and platforms, it is only growing more complex for brands to navigate. One thing remains constant: viewers love premium entertainment experiences and TV has the ability to drive real connections – and results – for advertisers. 2026 promises to be a momentous year for the TV industry, from the Milan-Cortina Olympics and Super Bowl to the World Cup and U.S. political midterms – all as AI shifts