国家广告研究院：2026年中国AI品牌资产发展白皮书（英文版）

Over the past two decades, digital marketing has been fundamentally buit upon searchvisibility, content distribution, and click-through behavior. Brand competition focusedprimarily on gaining visibility, attracting clicks, and influencing consumer decisions after usersentered a webpage thr ough content, product information, pricing explanations, user revie ws, customer interactions, and conversion-oriented design. However, with the rapid adoption of generative artificial intelligence, the mec