黑天鹅数据：2022年如何在功能饮料市场中获胜报告（英文版）

It’s no longer good enough for Non-Alcoholic Beverages to just hydrate, refresh or energise. Consumers want products that offer more, like cognitive benefits and emotional support, including mental clarity, heightened focus and calming effects. For brands to win in this space, they need to offer more than just featuring a stimulating ingredient on their pack graphics. Today’s consumers are increasingly discerning and experimental. They’re wary of stimulants’ side-effects and are keen to impro