BCG波士顿咨询：2026年AI在快消品与零售业中的应用报告：领先企业如何拉开竞争差距（英文版）

AI’s impact is expanding across the demand value chain. CPG companies and retailers have long used analytics and machine learning in areas such as product recommendations, pricing, and demand forecasting. What has changed is the range of work that AI can now address. Generative AI (GenAI) and agentic models can process unstructured consumer and demand signals, create and test concepts, and orchestrate actions within guardrails. CPG companies are applying AI from concept and product f