硅谷银行：2026年直接面向消费者的葡萄酒报告（英文版）

The direct-to-consumer model is still intact and envied across the broad alcohol beverage landscape. Tasting rooms and wine clubs continue to represent the core of the premium wine business, but the channel is under pressure by declining visitation and shrinking club membership. The model that drove growth over the last 30 was built for a different consumer generation. A commensurate push to find some structural replacement for that impaired opportunity should be well underway but not compell