SAMY Alliance：2026年营销趋势报告：相关性之年（第四版）（英文版）

This year's SAMY survey ofglobal CMOs reveals the quali-ties that will define the marketerof 2026. Respondents rankedmulti-channel brand storyte-Iling first (76%), referring to theability to connect a brand's mes-sage and values with culture and people through creative narrati-ves that drive commercial impactacross every channel.The next most important capa-bilities are effective communica-tion (60%) and cross-functionalcollaboration (56%)