Spate：2025年美妆行业年度回顾报告：趋势研判及标杆品牌分析（英文版）

Spate is grading our 2025 trend predictions to evaluate which trends continued to accelerate as expected across skincare, makeup, fragrance, hair, and bath and body. Based on our Google search forecasts, each category earned a passing grade, with several predictions outperforming expectations. This report outlines which trends held strong. We also analyzed the beauty brands that saw the most significant change in popularity in 2025. The list spans K-beauty leaders like Medicube and Dr. Melaxi