DV：2025年消费者和营销人员如何利用“围墙花园”报告（英文版）

While walled gardens offer scale, engagement and rich contextual placements, these opportunities introduce new complexities: fragmentation, shifting audience behaviors and a constant tradeoff between performance, protection and efficiency. The cost of compromise? Missed audiences, wasted spend and potential brand risk. The question is no longer whether to invest in walled gardens, but how to maximize every dollar — without compromise. As marketers navigate this landscape, trusted partn