BCG波士顿咨询：2026年视频游戏报告（英文版）

Adults are increasing their engagement with games and arecontinuing to play later in life. In our survey, 40% of babyboom gamers and 50% of Gen X gamers report spendingfive hours or more each week playing video games. Manyadult gamers are introducing the next generation to gamingas well, with 57% of parents saying that they introducedtheir child to video games. (See Exhibit 3.) Thisintergenerational influence helps explain why Gen Alphaand Millennials share similar preferences for primaryplat