麦肯锡：2026年时尚行业现状：直面奢侈品消费者报告（英文版）

After a prolonged slowdown, luxury is gradually returning to growth, led by the US and China. Drawing on a survey of more than 2,000 clients and dozens of interviews across both markets, The Business of Fashion and McKinsey & Company find a base of customers with increasingly distinct local preferences that nonetheless share an overarching desire for emotional connection.After years of struggling to reignite sales, the luxury industry is projected to slowly pull out of its prolonged slump