Salsify：2026年消费者研究报告：什么让购物体验至关重要？（英文版）

Get your first glimpse at the global ecommerce market in 2026 and see how the positive trends there compare to shoppers’ evolving online spending habits. Global Ecommerce Sales Expected To Increase After Brief Downswing After a downward swing in ecommerce growth in 2025 — which eMarketer attributes to China’s economy and trade-war-induced stresses on North America — global ecommerce sales are expected to account for 21.1% of total retail sales in 2026, according to the “Worldwide Retail Ecomm