尼尔森IQ：游戏背后的粉丝：国际足联世界杯2026TM版（英文版）

Our last FIFA World Cup 2026™ report mapped the viewership opportunity. This report uses Nielsen Sports expertise to go deeper into the audience itself: who the North American soccer fan is, what fuels their passion, and how that passion translates into the attention and engagement that every brand at this tournament is aiming for. Mexico, Canada, and the United States each bring a distinct fanbase to 2026, different in history, habits, and what draws them in. This report spotlights all three