Socialinsider：2025年全球美容&化妆品行业社交媒体基准报告（英文版）

The beauty industry's social media landscape is evolving fast, and brands can no longer afford a one-size-fits-all approach. Facebook still holds potential when video is prioritized. Photo dumps and static link posts underperform, while video content significantly boosts engagement. Instagram remains critical but demands smarter strategies. The highest Instagram engagement rates for cosmetics came from brands prioritizing storytelling over aesthetics. X (formerly Twitter) offers moderate