Valtech：2026年医疗行业的数字忠诚度：来自Valtech和Adobe的战略指南白皮书（英文版）

In traditional consumer markets, loyalty programs drive retention and lifetime value through rewards and recognition. Retention and loyalty in healthcare are as important as new patient acquisition, yet they require a more nuanced approach — one that balances engagement with ethical considerations while delivering genuine health value. In this guide, we present a framework based around strategies that can be executed within the Adobe Experience Cloud platform, explore how traditional loyalty