黑天鹅数据:2025年Z世代零食的未来(英文版).pdf |
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Gen Z span the ages of 16 to 28. A generation that lives across school hallways and wedding aisles, dorm rooms and boardrooms. They are NOT a single cohort. Within Gen Z exists different tribes and microgenerations. There are the Zillennials, for example. Those on the cusp between Gen Z and Millennials. The Zillennials are a digitally-native group shaped by Millennial leanings towards nostalgia, stability and a search for balance. Then there's Gen Zalpha, occupying the neverland between G
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