Qualtrics：2025年市场研究趋势报告（英文版）

The data provides a glimpse into the future of market research in 2025, where brands embrace the “Age of Intelligence” capitalizing on AI-powered tools and how they are transforming the way research is conducted. Researchers have accepted their old friend AI as a mainstay on the research team and used AI tools to take research to new heights. Synthetic data takes the spotlight, reshaping research methodologies and combining the best aspects of AI and human insights. Qualitative resea