苏格兰旅游局：2026年苏格兰旅游趋势研究报告：转型经济（英文版）

Economic pressures • people are still keen to travel but prioritising their spend • average trip length is shortening, whereas average spend per trip is increasing • generations are prioritising differently due to different economic realities, with younger life stages sacrificing day visits for overnight trips (domestic) • potential for traditional seasonal patterns to shif