Wunderkind：2025年静态旅程的终结：为什么营销必须从规则转向实时报告（英文版）

For many marketers, the customer journey still resembles a flowchart: a sequence of “if-this-then-that” rules designed to guide people from awareness to purchase. These journeys are carefully planned, mapped, and launched. Once set, they often run for months with only occasional updates. This worked when customer behavior was more predictable. A click on a product page might reliably lead to a cart addition, which would trigger a cart-abandonment email, which—at least some of the time—would l