Nielsen：体育之巅-塑造2026年体育营销的媒体趋势报告（英文版）

From the initial whistle to the final buzzer, sports captivate our hearts and attention. 2025 proved to be monumental for sports, with significant events across the globe and within the U.S. Globally, soccer dominated headlines with the The FIFA Club World Cup 25™ held in the U.S. and the UEFA European Women‘s Championship. Women‘s sports continued their rise in prominence, featuring major tournaments like the Women’s Rugby World Cup and the Women’s Cricket World Cup.