Cleverbridge：2026年当交易不再顺畅：全球软件销售为何集体降速报告（英文版）

To uncover the pains and expectations shaping software commerce, we captured voices from both sides of the transaction. Over 700 professionals who design, price, and deliver software globally (our “Sellers” cohort), as well as 1,081 “Buyers,” business decision makers and everyday consumers who have purchased digital software or subscriptions online in the past year. Together, these two cohorts expose the gaps between how software is sold and how customers expect to buy