尼尔森IQ：2026年黑人文化与身份认同对市场的驱动作用研究报告（英文版）

Black identity is undeniably intertwined with some of the biggest recent cultural and media moments. At Super Bowl LIX, Kendrick Lamar delivered the mostwatched Super Bowl Halftime Show steeped in African American symbolism.1 Ryan Coogler’s critically-acclaimed film, Sinners, broke box office records— and expectations—then made its streaming debut with over half a billion minutes viewed.2 With Black viewers delivering four out of five viewing minutes, Reasonable Doubt kept the internet talkin