Franklin Madison Direct：2026年直邮营销基准报告（英文版）

Franklin Madison Direct’s 2026 Direct Mail Marketing Benchmark Report combines the latest marketer and consumer research to deliver a clear view of current direct mail performance and the factors shaping its impact. This year’s results show a channel that remains strong and stable, with marketers achieving gains through more precise targeting, relevant content, and consistent testing rather than broad strategic shifts. At the same time, consumers view direct mail as one of the most influentia